About us

Corporate Profile / Key facts

HAAKON, Member of the Baloise Insurance Group / Switzerland, is a specialist Reinsurance Broker, operating internationally with a focus on Europe, Asia and the Middle East. It handles treaty reinsurance, complex large commercial insurance business i.e. captives, programs and facilities.

We provide clients with technical expertise dedicated to designing and placing reinsurance solutions with regional and international markets. Our responsive and flexible structure enables us to approach global markets and complete placements quickly and efficiently. We have a rapid, proactive and client focused approach, offering tailor made solutions.

Today, HAAKON offers to its clients a complete line of reinsurance products on both a traditional and non-traditional basis in all classes of business with a full range of services. HAAKON is committed to provide clients with an outstanding service in all aspects.

HAAKON’s professionals are skilled and experienced and our dedicated teams combine the latest technology, analytical skills and specialty expertise to create and deliver added value to our clients.

Strong backing by Baloise

Headquartered in Basel, Switzerland, the Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The Baloise Group is a European provider of prevention, pension, assistance and insurance solutions with a history of more than 150 years. + more

In Switzerland, the Group operates as a specialized financial services provider, offering a combination of insurance and banking services.

Baloise Group is a multiline insurer with leading market positions.

Its core markets are Switzerland, Germany, Belgium and Luxembourg.

Baloise Holding Ltd shares are quoted in the main segment of the SIX Swiss Exchange. The Baloise Group employs some 7,400 people and has a total annual business volume of some CHF 9,000 million with equity capital of CHF 5.9 billion and a solvency margin of 354%.

Leadership team

Executive Board
Thomas Meier (CEO)
Eric Müller

Board of Directors
Bruno Rappo (Chairman)
Thomas Schöb
Marc Kaiser
Thomas Meier
Eric Müller

Meet our team / our people
Kuala Lumpur

Corporate structure / Organisation

HAAKON is a limited company. Its majority shareholder is the Baloise Insurance Group in Basel, Switzerland with a shareholding of 74.75%.

The company is registered with the Swiss Financial Market Supervisory Authority (FINMA) in Berne – Register No. 12089.

HAAKON owns 100% of the capital of its subsidiary Haakon (Asia) Ltd, registered in Labuan, Malaysia, with a marketing office in Kuala Lumpur, Malaysia.

Organisation Chart


HAAKON was launched in 1980 in cooperation with C.E. Heath in London who used to be the company‘s majority shareholder until 1989. Though this was an excellent partnership, C.E. Heath - after having merged with Fielding & Partners - decided to dispose of most of their non-London subsidiaries. At that point in time the BALOISE Insurance Group could be attracted to take over the shareholding from C.E. Heath. BALOISE is still the company’s majority shareholder of HAAKON today. Whilst we could be considered as the ‚in-house‘ broker of the BALOISE Group, it is important to note that the ‚Group Business‘ counts only for a limited part of the firm’s total revenues. + more

In the early eighties HAAKON was heavily involved in placing business from the U.S. market into continental Europe. However, already at that point in time close ties could be established in Asia and it is in this area the company’s business has substantially increased over the years, now making up a significant part of the overall business. Following our expanding connections in the Asian-Pacific rim, it was decided in 1992 to establish a Branch Office in Hong Kong in order to give a better service to our clients in the area.

In 2005 HAAKON (ASIA) – our wholly owned subsidiary – was formed in Labuan / Malaysia. As a consequence our Asian office was moved from Hong Kong to Kuala Lumpur.

Since beginning of the millennium HAAKON also expanded its activities in various countries of the Middle East where it was able to establish an additional foothold.

The company’s area of operation in Europe is mainly concentrated to Switzerland as our home market and surrounding countries.

Haakon Milestones
+ more

  • 1971
    Company was established in Zug, Switzerland on 12th May 1971, remaind dormant until 1st September 1980 when the company started ist activities and moved domicile to Basel - Pfeffingerstrasse 41
  • 1980
    Haakon was launched in cooperation with C.E. Heath London
  • 1989
    Baloise takes over the shareholding from C.E. Heath & acquires 70% of Haakon Shares - accordingly becomes majority shareholder of Haakon
  • 1992
    Haakon expands into Asia / opens a desk at Wilson Re in Hong Kong
  • 1998
    Haakon opens representative office in Hong Kong
  • 2001
    Haakon representative office in Hong Kong becomes a branch office in 2001
  • 2002
    Haakon becomes an authorized Lloyd's Swiss broker of Switzerland & a Lloyd's Coverholder
  • 2005
    Haakon acquires Labuan licence and forms wholly owned subsidiary Haakon (AISA) in Laubuan / Malaysia
    Dislocates it's Asian office from Hong Kong to Kuala Lumpur, Malaysia
  • 2006 FINMA
    The company is registered with the Swiss Financial Market Authority (FINMA) in Berne - Register No 12089
  • 2007
    Haakon signed up a co-operation agreement with Simon Re Japan - prevoiusly known as TIP (Total Intelligence Provider) a fully licensed Reinsurance Broker in Japan to create new reinsurance solutions for specialty business emanating from Japan.
  • 2014 cooperation
    Haakon firmed up a cooperation with Simon Re Korea, a fully licensed Reinsurance Broker in Korea
  • 2017 new office location
    Haakon Head Office moved to new office location in Basel at Elisabethenanlage 11 after having operated in the same office location at Pfeffingerstrasse 41 for 37 years.

At the counter at the reception

Operations / Our Business

Operations / Business Area / Markets

  • Ceded reinsurance broking
  • Consulting
  • Risk management
  • Risk modelling
  • Binding authorities
  • Business development

Product / Lines of Business

  • Property & Casualty
  • Marine, Aviation & Special Risks
  • Accident, Health & Life
  • + more

  • Property / Engineering / Energy
  • Marine
  • Multiline
  • Casualty / General Liability
  • Motor
  • Accident, Health and Life
  • Agriculture
  • Aviation
  • Credit & Bond
  • Structured Solutions


We work with a wide range of clients in the treaty & facultative reinsurance arena + more

  • Captives and risk retention groups
  • International insurance and reinsurance brokers
  • Lloyd’s underwriter and brokers
  • Mutual insurance associations and affinity groups
  • Professional insurance and reinsurance companies

Operational Services
IT / Financial Accounting / Technical Accounting / Company Services

Kuala Lumpur


Head Quarter in Basel, Switzerland
Haakon (Asia) Ltd, Kuala Lumpur, Malaysia

Associate Partners

SGIS Malaysia Ltd, Labuan, Malaysia
SGIS Japan Ltd, Tokyo, Japan
SGIS Korea Ltd, Seoul, South Korea

Meeting at the asia office



  • Long-term relationships not simply transactions
  • A steady, excellent partner with a long-term view
  • Grow our profits through expertise
  • Innovative in providing reinsurance solutions


  • Ethical Behaviour
  • Integrity-Fairness (the Power of Honesty & Trust)
    Excellence (the Power of Quality)
    Collaboration and Teamwork (the Power of Working Together)
    Commitment (the Power of Responsibilty)
  • Stability / Continuation / professional relationship with our clients
  • Long-term and high-quality network in the international insurance and reinsurance market
  • Personally and trusted

Corridor with art.

Our offices

Postal and Visiting Address

Elisabethenanlage 11
4051 Basel BS

Google Maps

Phone: +41 61 366 91 91

Suite 17.5, Level 17
Menara IMC
8, Jalan Sultan Ismail
50250 Kuala Lumpur

Google Maps

Phone: +60 3 2031 8208

Team meeting in glass room

Our Team


Thomas Meier Thomas Meier
Eric Müller Eric Müller
Tobias Lüscher Tobias Lüscher
Mirko Prüter Mirko Prüter
Patrick Donnet Patrick Donnet
Vacant Position Vacant Position
Christoffer Galland Christoffer Galland
Ewelina Mancini Ewelina Mancini
Kim Twellmann Kim Twellmann
Sabrina Tonelli Sabrina Tonelli
Dominique Lang Dominique Lang
Edith Graf Edith Graf
Alexandra Deiss Alexandra Deiss
Gilbert Moser Gilbert Moser

Kuala Lumpur

Thomas Meier Thomas Meier
Chermane Ho Wai Yee Chermane Ho Wai Yee
Gabriel Cheong Gabriel Cheong
Kit Yin Chin Kit Yin Chin
Team meeting at the sitting room