About us

Corporate Profile / Key facts

HAAKON, Member of the Baloise Insurance Group / Switzerland, is a specialist Reinsurance Broker, operating internationally with a focus on Europe, Asia and the Middle East. It handles treaty reinsurance, complex large commercial insurance business i.e. captives, programs and facilities.

We provide clients with technical expertise dedicated to designing and placing reinsurance solutions with regional and international markets. Our responsive and flexible structure enables us to approach global markets and complete placements quickly and efficiently. We have a rapid, proactive and client focused approach, offering tailor made solutions.

Today, HAAKON offers to its clients a complete line of reinsurance products on both a traditional and non-traditional basis in all classes of business with a full range of services. HAAKON is committed to provide clients with an outstanding service in all aspects.

HAAKON’s professionals are skilled and experienced and our dedicated teams combine the latest technology, analytical skills and specialty expertise to create and deliver added value to our clients.

Strong backing by Baloise

Headquartered in Basel, Switzerland, the Baloise Group is more than just a traditional insurance company. The changing security, safety and service needs of society in the digital age lie at the heart of its business activities. The Baloise Group is a European provider of prevention, pension, assistance and insurance solutions with a history of more than 150 years. + more

In Switzerland, the Group operates as a specialized financial services provider, offering a combination of insurance and banking services.

Baloise Group is a multiline insurer with leading market positions.

Its core markets are Switzerland, Germany, Belgium and Luxembourg.

Baloise Holding Ltd shares are quoted in the main segment of the SIX Swiss Exchange. The Baloise Group employs some 7,400 people and has a total annual business volume of some CHF 9,000 million with equity capital of CHF 5.9 billion and a solvency margin of 354%.

www.baloise.com

Leadership team

Executive Board
Thomas Meier (CEO)
Eric Müller

Board of Directors
Bruno Rappo (Chairman)
Thomas Schöb
Marc Kaiser
Thomas Meier
Eric Müller

Meet our team / our people
Basel
Kuala Lumpur

Corporate structure / Organisation

HAAKON is a limited company. Its majority shareholder is the Baloise Insurance Group in Basel, Switzerland with a shareholding of 74.75%.

The company is admitted as an Authorized Lloyd’s Swiss Broker and is registered with the Swiss Financial Market Supervisory Authority (FINMA) in Berne – Register No. 12089.

HAAKON owns 100% of the capital of its subsidiary Haakon (Asia) Ltd, registered in Labuan, Malaysia, with a marketing office in Kuala Lumpur, Malaysia.

Organisation Chart

History

HAAKON was launched in 1980 in cooperation with C.E. Heath in London who used to be the company‘s majority shareholder until 1989. Though this was an excellent partnership, C.E. Heath - after having merged with Fielding & Partners - decided to dispose of most of their non-London subsidiaries. At that point in time the BALOISE Insurance Group could be attracted to take over the shareholding from C.E. Heath. BALOISE is still the company’s majority shareholder of HAAKON today. Whilst we could be considered as the ‚in-house‘ broker of the BALOISE Group, it is important to note that the ‚Group Business‘ counts only for a limited part of the firm’s total revenues. + more

In the early eighties HAAKON was heavily involved in placing business from the U.S. market into continental Europe. However, already at that point in time close ties could be established in Asia and it is in this area the company’s business has substantially increased over the years, now making up a significant part of the overall business. Following our expanding connections in the Asian-Pacific rim, it was decided in 1992 to establish a Branch Office in Hong Kong in order to give a better service to our clients in the area.

In 2005 HAAKON (ASIA) – our wholly owned subsidiary – was formed in Labuan / Malaysia. As a consequence our Asian office was moved from Hong Kong to Kuala Lumpur.

Since beginning of the millennium HAAKON also expanded its activities in various countries of the Middle East where it was able to establish an additional foothold.

The company’s area of operation in Europe is mainly concentrated to Switzerland as our home market and surrounding countries.

Haakon Milestones
+ more

• 1971

  Company was established in Zug, Switzerland on 12th May 1971, remaind dormant until 1st September 1980 when the company started ist activities and moved domicile to Basel - Pfeffingerstrasse 41
• 1980

  Haakon was launched in cooperation with C.E. Heath London
• 1989

  Baloise takes over the shareholding from C.E. Heath & acquires 70% of Haakon Shares - accordingly becomes majority shareholder of Haakon
• 1992

  Haakon expands into Asia / opens a desk at Wilson Re in Hong Kong
• 1998

  Haakon opens representative office in Hong Kong
• 2001

  Haakon representative office in Hong Kong becomes a branch office in 2001
• 2002

  Haakon becomes an authorized Lloyd's Swiss broker of Switzerland & a Lloyd's Coverholder
• 2005

  Haakon acquires Labuan licence and forms wholly owned subsidiary Haakon (AISA) in Laubuan / Malaysia
  Dislocates it's Asian office from Hong Kong to Kuala Lumpur, Malaysia
• 2006 FINMA

  The company is registered with the Swiss Financial Market Authority (FINMA) in Berne - Register No 12089
• 2007

  Haakon signed up a co-operation agreement with Simon Re Japan - prevoiusly known as TIP (Total Intelligence Provider) a fully licensed Reinsurance Broker in Japan to create new reinsurance solutions for specialty business emanating from Japan.
• 2014 cooperation

  Haakon firmed up a cooperation with Simon Re Korea, a fully licensed Reinsurance Broker in Korea
• 2017 new office location

  Haakon Head Office moved to new office location in Basel at Elisabethenanlage 11 after having operated in the same office location at Pfeffingerstrasse 41 for 37 years.

Operations / Our Business

Operations / Business Area / Markets

• Ceded reinsurance broking
• Consulting
• Risk management
• Risk modelling
• Binding authorities
• Business development

Product / Lines of Business

• Property & Casualty
• Marine, Aviation & Special Risks
• Accident, Health & Life
• + more

• Property / Engineering / Energy
• Marine
• Multiline
• Casualty / General Liability
• Motor
• Accident, Health and Life
• Agriculture
• Aviation
• Credit & Bond
• Structured Solutions

Services

We work with a wide range of clients in the treaty & facultative reinsurance arena + more

• Captives and risk retention groups
• International insurance and reinsurance brokers
• Lloyd’s underwriter and brokers
• Mutual insurance associations and affinity groups
• Professional insurance and reinsurance companies

Basel
Broking
Operational Services
IT / Financial Accounting / Technical Accounting / Company Services

Kuala Lumpur
Broking

Locations

Head Quarter in Basel, Switzerland
Haakon (Asia) Ltd, Kuala Lumpur, Malaysia

Associate Partners

Simon Re Ltd, Labuan, Malaysia
Simon Re Japan Ltd, Tokyo, Japan
Simon Re Korea Ltd, Seoul, South Korea

www.simonre-global.com

Responsibility

Mission

• Long-term relationships not simply transactions
• A steady, excellent partner with a long-term view
• Grow our profits through expertise
• Innovative in providing reinsurance solutions

Values

• Ethical Behaviour
• Integrity-Fairness (the Power of Honesty & Trust)
  Excellence (the Power of Quality)
  Collaboration and Teamwork (the Power of Working Together)
  Commitment (the Power of Responsibilty)
• Stability / Continuation / professional relationship with our clients
• Long-term and high-quality network in the international insurance and reinsurance market
• Personally and trusted

Publications / Downloads

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